Merlin Investor attended Money 20/20 Middle East 2025 in Riyadh, a flagship gathering of decision-makers and innovators in the fintech and banking ecosystem.

The event highlighted the Middle East’s emergence as a global hub for financial innovation, with Saudi Arabia at the forefront of the adoption of advancements in open banking, artificial intelligence, payments, and wealth management technologies.

Money 20/20 Middle East provided a valuable opportunity to exchange insights on the future of finance, connect with industry leaders, and reinforce Merlin Investor’s commitment to building solutions that simplify and expand access to smart and conscious investing.

The conference also reaffirmed the strategic priorities of the company in the region: driving financial education and accessibility, delivering personalized and seamless digital experiences, and fostering strong partnerships with financial institutions to accelerate sustainable growth.