Merlin Investor participated in 24°Fintech event in Riyadh, an event aligned with Saudi Arabia’s Vision 2030 and focused on accelerating innovation and financial sector growth in the Kingdom.

Bringing together financial institutions, regulators, technology providers, and investors, the event offered a platform to explore how digital finance can support the diversification and modernization of Saudi Arabia’s economy. The agenda emphasized fintech and wealthtech as key enablers in achieving the goals of Vision 2030, particularly in expanding financial inclusion and developing a thriving private sector.

For Merlin Investor, with its regional base in Dubai, the event reaffirmed the strategic relevance of the Saudi market. As the Kingdom opens up new opportunities in financial innovation, Merlin sees KSA as a highly promising market for expansion—where its WealthTech solutions can help banks to profit by empowering retail investors and strengthening the digital capabilities of the financial ecosystem.