Merlin Investor attended Money20/20 Middle East 2026 in Riyadh, bringing together banks, financial institutions, investors, fintech companies and technology leaders from across the region and international markets.

Held from 14–16 September, this year’s edition reflected the continued evolution of the Middle East financial ecosystem, with discussions spanning artificial intelligence, open banking, digital assets, financial infrastructure, regulation and the practical deployment of new technologies within regulated entities.

For wealth and investing, the event also highlighted how technology is reshaping the way consumers access and engage with financial products and investment portfolios. Discussions around automated investing, financial education and the evolution of digital investing reinforced the growing importance of moving beyond access alone toward better investment decisions, support and outcomes.

For Merlin Investor, Money20/20 Middle East provided an opportunity to engage with banks, financial institutions, investors and partners across the GCC, while exchanging perspectives on the continued development of digital wealth propositions across retail, advisory and hybrid models.

The event further reinforced Merlin’s focus as a DIFC-based and GCC-focused WealthTech company, supporting banks and financial institutions with modular portfolio-intelligence capabilities designed to enhance existing investment journeys, drive investor activation, grow investment AUM and strengthen client engagement as digital wealth continues to evolve across the region.