Merlin Investor, a WealthTech company headquartered in Switzerland, has expanded its global operations with the opening of a new entity in the United States as it prepares to launch its technologies in the North American market.

Now active in the U.S., Merlin Investor is laying the groundwork for its product launch scheduled for the following year. With the United States hosting the highest concentration of retail investors globally, establishing a local presence has been considered essential to the company’s growth strategy.

The U.S. team is currently focused on setting up operations, forging partnerships with local players, and strengthening Merlin Investor’s recognition in the North-American market.